We make technology deliver on its promises.

It might surprise some of you that so far we haven't mentioned consumer electronics (although, we just did) because eleRUSH is associated so strongly with technology. And don't get us wrong; we love the stuff. It's just that we think technology should serve people, and not the other way around. You might say that we love technology, but we're not in love with technology. Technology makes a lot of promises, and we're here to make it live it up to those promises. For people.

Our history

Since its inception in 2004, eleRUSH Co., Inc. has grown steadily and enhanced its business through inspired innovations. We're continually transforming into a dynamic, customer-driven, talent-powered company that focuses on enhancing our customers' enjoyment of technology. Like many companies, we come from humble beginnings. We've been challenged significantly from time to time and we've learned, changed and grown from each of these challenges.

Today, eleRUSH operates a global portfolio of brands with a commitment to growth and innovation. Our employees strive to provide customers around the world with superior experiences by responding to their unique needs and aspirations. This commitment to growth and customers has driven strong, consistent earnings growth. Retail is a business that requires constant innovation, new ideas, new ways to delight our customers and new ways to work together. To meet the unique product and service needs of our customers, our stores and operating models are being transformed to shift our focus from product-centric to customer-centric — a move that poises Best Buy to truly offer the entertainment and technology solutions that meet our customers' needs, end-to-end.

Customer Growth

We believe that focusing on customers' needs generates growth opportunities.

That sounds simple—and it was certainly easier to grasp when we had one store in Beijing, China, in 2004. Back then, we knew most of our customers by name—and we were only selling PCs. It's easy to imagine true customer relationships in that store.

Business certificate